TV models that have lasted decades are nowhere near dead, but they are definitely beginning to fray around the edges.
Viacom is ready to have some of its most popular channels, including Nickelodeon and MTV be carried by an over-the-top provider – Sony – according to reports in The New York Times and The Wall Street Journal.
Sony currently makes and sells boxes that consumers can use to access other OTT such as Amazon and Netflix. It also has an app, called Crackle, through which it makes available some movies and TV shows from its own library.
But it does not currently have its own OTT service. The two papers say it is developing one, however, and that’s what the deal with Viacom would be for. Speculation is that the service might be delivered through the Playstation 4.
If verified, this would mark the first time a major programmer would be making its content available in a bundle through an OTT company, as opposed to traditional cable, IPTV, or satellite multichannel video program distributors (MVPDs).