KT is preparing to launch an HTML5-based IPTV service accessible from both set-top boxes and user devices such as PC’s, smartphones, and tablets.
The service will be called Olleh TV Smart. Notice of the announcement came from Alticast, which provides the middleware for KT’s IPTV system.
The use of HTML5 provides an open user interface – KT is referring to it as a User Experience, or UX – that can be deployed across multiple devices. HTML5 can be quickly updated to provide improvements and features in the UX.
With the shift to HTML5, KT is introduciung an application that supplements live streamed baseball games with statistics about the players. While subscribers watch the game, they can check the players’ profiles, previous scores, and the status of other games in real time. They can also instantly re-play key moments of the game. KT is planning to expand this mash-up service to golf, soccer and other sports, as well as travel and cooking.
KT will launch additional features including HTML5-based interactive education, cloud games, ‘Cloud DVD’ and private broadcasting services in coming months. Users will be able to view purchased content on TV, smartphones and other devices and upload pictures taken on their smartphones. Finally, users can make their own favorite channels according to their interests and play premium games.
KT Media Hub CEO Ju-Sung Kim said during a press conference held in Seoul, “Implementing HTML5 in Olleh TV allows us to emerge from the dependency on a specific platform and establish a foothold in an open ecosystem for all subscribers, content providers and broadcasters. KT will continue to adopt diverse services with expandability and interactivity, enabling the convergence of traditional broadcast and Internet service.”