Alterna'TV has drafted Comcast Media Center to launch its lineup of VOD programming for six Spanish-language networks.

Alterna'TV is one of the largest channel distributors of Latin American television in the United States. Comcast Media Center (CMC) will serve up VOD video content from its distribution platform from Canal 22 Internacional, Canal Once TV Mexico, Ecuavisa Internacional from Ecuador, CBTV canal Michoacan from the state of Michoacan Mexico, Telemicro Internacional from the Dominican Republic, and LAS (Latin American Sports) from Puerto Rico.

"Alterna'TV provides only the highest level of Hispanic programming for our partners to the growing U.S. Hispanic community," said Clemente Cabello, executive director of Alterna'TV. "We are very pleased to work with CMC on introducing television programming from these leading sources of Latin American television to digital cable households served by our cable operator affiliates in the U.S."

All told, CMC's VOD footprint encompasses cable systems across multiple MSOs serving more than 56 million VOD-enabled households in the U.S. and Canada.

"Our relationship with Alterna'TV will serve as a very effective and efficient method for these top providers of Latin America television to expand their presence in the North American television market," said Richard Buchanan, vice president and general manager of Comcast Media Center. "Our VOD distribution platform gives content providers an easy to use, reliable, and quality-driven solution for meeting their content distribution objectives in a way that's very cost effective and complementary to their multiplatform delivery goals."

CMC, which distributes more than 12,000 hours of video on demand TV programming from more than 200 sources of video entertainment per month, serves up its VOD content delivery services from one central location, including content acquisition, transcoding, editing and distribution.

The platform operates under automated workflows and remote management capabilities to accelerate the delivery of VOD content. In addition to its role in uploading and managing television programming and related metadata, the CMC's web-based portal gives clients a tool to track each VOD asset from CMC receipt to distribution across the VOD platform's footprint.