Time Warner Cable announced its STEM in Sports campaign in support of President Barack Obama’s recent call to action on programs to support science, technology, engineering and math (STEM) education.

TWC’s STEM in Sports campaign will offer parents, coaches and other adults the opportunity to get kids interested in STEM by highlighting the roles these subjects play in sports.

Professional football player Victor Cruz, who joined Time Warner Cable executives at today’s White House Science Fair, will appear in a new Connect a Million Minds public service announcement to explain how math and science are important in football, and critical to students’ future success.

“On and off the field, science and math are a winning combination,” said Cruz. “I’m personally committed to helping the next generation succeed, and letting them know that the path to success is taking an interest in these important subjects, even though they may be hard. It is an honor to be at the White House representing Time Warner Cable and I’m thrilled to be part of the Connect a Million Minds campaign.”

TWC’s Connect a Million Minds (CAMM) initiative, announced with President Obama in 2009, is a 5-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM). Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow.

“Time Warner Cable applauds President Obama for his Educate to Innovate initiative, which raises awareness of STEM as vital to the country’s continued economic growth,” said Glenn Britt, chairman and CEO of Time Warner Cable. “More than 50 percent of the fastest-growing occupations in this country require math or science skills. CAMM is inspiring young people to become interested in these important subject areas, and our STEM in Sports campaign will broaden the appeal of this initiative even further.”

In addition to public service announcements, the website will feature a new STEM in Sports microsite. The microsite will feature videos of athletes discussing how STEM subjects impact their sports. It will also have downloadable educational materials that provide parents and coaches with ideas on how to infuse STEM learning into sports. In addition to Cruz, athletes that have agreed to participate in the STEM in Sports campaign include Ian Poulter, Kasey Kahne and Jeff Gordon.