Motorola Mobility said it will be demonstrating real-time HEVC encoding and decoding of High Definition TV at the 2013 NAB Show.

The new coding technology (aka H.265), which is about twice as efficient at encoding as MPEG-4 AVC, was recently ratified as a standard.

While HEVC compression has been frequently demonstrated, Motorola is looking to show practical implementations.

One of Motorola’s demos next week will feature a real-time HEVC encoder delivering streaming content to a Google Nexus 10 tablet for real-time decoding and playback, the company said. A second demo will showcase real-time HEVC HTTP live streaming to an Apple iPad (4th generation). A third will show an IP set-top box decoding HEVC.

“Now that we’ve seen the industry-wide approval of HEVC as a standard, we’re rapidly moving from creation to implementation,” said Joe Cozzolino, senior vice president and general manager, network infrastructure solutions, Motorola Mobility.

“It took almost four years from the time MPEG-4 was made an industry-wide standard before the necessary refinements in the MPEG-4 tool kit took place and the standard reached its fullest potential. We’re only two months into the approval of HEVC, and we’ve already reached an unprecedented level of progress.”

HEVC might have the highest impact on reducing wireless network congestion that exists due to consumers wanting to watch traditional broadcast and new over-the-top (OTT) services on their tablets and smartphone devices, Motorola explained. By using HEVC, 3G and 4G-enabled operators will be able to provide higher quality viewing experiences on almost any screen while saving up to half the capacity current encoding technologies require.

Also, HEVC can be a significant factor in dramatically reducing storage costs for in-home and networked DVRs.