SES announced this morning that In Demand had renewed its capacity agreement with the satellite operator in order to continue the delivery of pay-per-view and VOD sports and entrainment video content to cable headends across North America.
As part of the deal, In Demand is using a full transponder of C-band capacity on SES’ AMC-1 satellite to deliver a broad range of programming, including movies, sports packages and events, to cable subscribers in the United States and beyond.
In total, In Demand relies on five transponders aboard three SES satellites (AMC-1, AMC-10 and AMC-11) for its full-time satellite distribution capacity.
“SES represents the foundation of our overall North American satellite distribution capabilities and strategy,” said John Vartanian, Chief Technology Officer at In Demand. “Our audiences have come to rely on the availability and quality of In Demand sports and entertainment programming. In turn, we have come to trust in our longstanding partnership with SES for the reliability and flexibility we need in our satellite distribution platform.”
SES said the C-band payload aboard AMC-1 was home to national television networks broadcasting to thousands of cable headends. The Ku-band beam also supports national broadcasters, as well as VSAT and broadband services for enterprise customers.
In Demand is owned by Comcast In Demand Holdings, Inc., Cox Communications Holdings, Inc., and Time Warner Entertainment - Advance/Newhouse Partnership.