The Weather Channel is powering its cross-platform video services with Elemental Technologies’ multi-screen platform.

The Weather Channel is using Elemental video processing systems to support live programming and simulcasts to  more than 100 million U.S. households and to stream live content to the company’s YouTube channel.

Elemental Live video processing systems were deployed in The Weather Channel’s operations center in Atlanta, Georgia to help the network deliver weather stories to viewers, including live video streaming of major weather events and breaking weather-related news.

Last year, The Weather Channel streamed live coverage of Superstorm Sandy to its YouTube channel using Elemental’s systems. There were more than 12 million total live video streams viewed during the course of Sandy on and YouTube, with a peak of 167,000 concurrent users. 

To support the growing demand for its content on portable devices, The Weather Channel uses Elemental Live systems to format and stream video to its highly successful mobile applications. With more than 100 million cumulative app downloads on all tablets and smartphones, The Weather Channel reaches 38 million mobile consumers monthly through on web and mobile applications. The cable network also reaches 50 million web consumers on and desktop platforms. 

“The success and reach of our mobile applications is a testament to our users, to our technology team that creates the best apps available on every screen, and to video processing solutions from Elemental that power our multi-screen offerings,” said Bryson Koehler, executive vice president and chief information officer for The Weather Channel. “With the astounding growth of our digital audience for our premium content on web and mobile screens, assuring a high-quality, widely available viewing experience is vital.”

Earlier this year, Comcast announced it was using Elemental Technologies’ video processing system to optimize the delivery of linear video on demand