QuickPlay Media is the latest company planning to offer multiscreen delivery as a cloud-based service.

The company’s name for its cloud-based managed service solutions for the distribution of media to IP-connected devices is TVX. The service includes ingest, content management, play-out, and reporting.

TVX is based on the company’s OpenVideo media processor, which includes a transcoder. Viewers are provided with software navigation and presentation software that QuickPlay is calling a virtual set-top box.

QuickPlay expects to make the system commercially available next week, on March 15. The Canadian company’s web site lists several service provider customers, largely in the telephony sector; they include AT&T, Bell Aliant, Cricket Wireless, Rogers, SaskTel, Telus, and Verizon Wireless.

The TVX system can deliver both VoD and live TV content. QuickPlay warrants that customers – content and service providers – could roll-out a branded and configurable multiscreen offering in as little as 90 days, at a fraction of the cost of building it in house.

“As the multiscreen market matures, content and service providers are looking to enter the market quickly, with well-defined offerings. However, the complex and costly nature of building solutions from scratch isn’t an option for many of them,” said Wayne Purboo, CEO of QuickPlay. “With TVX, we enable service providers to get engaging multiscreen experiences into market quickly, with significantly less investment than a “do it yourself” development project.”

Purboo and QuickPlay’s vice president, products and R&D, Kavi Maharajh, were both previously with Solect Technologies, and then with Amdocs, which purchased Solect in 2000.