Jinni, whose search engine helps users find video content intuitively, announced seven customer wins for the fourth quarter of last year, including Time Warner Cable and Vudu.

Vudu’s streaming service is available through Wal-Mart, while last week, Digitalsmiths announced Time Warner Cable was using its search and recommendations engine across live TV, on-demand and VOD.

In addition to Time Warner Cable and Vudu, other customer wins included: French mobile, ISP and IPTV company Bouygues Telecom and Nordic pay-TV provider C More Entertainment, formerly known as Canal+, have joined Spain's Prisa in selecting the Jinni platform. Jinni has also partnered with SingTel, the largest pay-TV provider in Africa.

"We are delighted to welcome all of our new partners on board," said Jinni co-founder and CEO Yosi Glick. "The industry has recognized that consumers want new and innovative ways to discover content. The proliferation of linear channels, on-demand content and multi-screen viewing have made semantic discovery the new imperative. These new partners are fellow TV experience innovators and are therefore natural partners."

Using content genetics and nuanced understanding of user tastes, Jinni said its engine enables an intuitive and personalized experience that increases content consumption and consumer satisfaction.

The Jinni service is powered by the Entertainment Genome, which thousands of genes that are assigned to each title to describe mood, style, plot, setting and more. New titles are automatically indexed via analysis of user reviews and synopses, using a proprietary “natural language processing” solution.

Three years ago, Jinni’s content discovery platform was voted “best product idea” at CableLabs’ Innovation Showcase.