AT&T has beefed up its TV Everywhere roster with the addition of  Starz Play, Encore Play and MoviePlex Play from Starz Entertainment. AT&T subscribers that are signed up for the Starz Encore and MoviePlex premium channels can now view the content on iOS devices through their Wi-Fi and broadband connections.

While Cox Communications was the first major video provider to strike a TV Everywhere deal for the Play services a few months ago, that agreement didn’t include MoviePlex, although Cox said it would be forthcoming.

AT&T subscribers can access the Starz multi-screen content by going to the Web portals, which are, and, and download the free app from the iTunes App Store. The app supports iPhone, iPad and iPod Touch devices.

AT&T U-verse also offers Starz Online, Encore Online and MoviePlex Online authenticated online advanced services for AT&T subscribers to access on PCs, Macs, tablets and portable devices via U-verse TV,, and the U-verse app for tablets and smartphones.

“We’re very pleased to further expand our Starz offering and give U-verse customers access to Starz Play, Encore Play and MoviePlex Play online and across mobile and tablet apps,” said Jeff Weber, president of content and advertising sales at AT&T. “We are delighted to be the first service to launch MoviePlex Play and provide even more options for our premium customers to enjoy great movies and original programming from Starz across multiple platforms.”

Starz Play features approximately 400 monthly selections, including 300 movies comprising first-run films from Disney, such as “Cars 2” and “The Muppets,” and Sony, such as “The Girl with The Dragon Tattoo” and “21 Jump Street.” Viewers can also tune in to 100 episodes of Starz original series, including “Spartacus,” “Magic City” and “Boss.”

Encore Play offers about 900 monthly selections, with 300 movies, including “Midnight in Paris,” “Jurassic Park” and “The Smurfs.”

MoviePlex Play features about 200 movies a month, including “True Lies,” “The Rock” and “American Graffiti.”