Avail-TVN’s ViewNow, which is being used by Verizon FiOS for Redbox Instant, is now available to other service providers that want to offer a branded subscription video-on-demand (SVOD) service of their own.

Using ViewNow, service providers will be able to offer titles from Avail-TVN’s library of thousands of hours of SD and HD movie content. In addition to multi-platform rights, the service includes download rights on a large number of titles.

Avail-TVN said it can deliver those titles in multiple formats, including MPEG-2 and MPEG-4, as well as in a range of adaptive bit rate (ABR) profiles to allow for delivery to traditional set-top boxes, as well as alternative viewing devices such as PCs, iOS devices such as iPhones and iPads, and tablets and smartphones.

Content is delivered via Avail-TVN’s hybrid delivery platform, which leverages both satellite and an extensive fiber ring.

Part and parcel of the service is Avail-TVN’s management of the business rules associated with multi-platform content, including those that govern subscriber account attributes, viewing devices, viewing rules and content security, the company said. The company said it supports a variety of business models.

“Launching a subscription movie service today has many facets: securing appropriate programming rights, provisioning files in multiple compression formats, managing a complex and changing set of business rules, integrating with a wide range of technology partners, and providing effective marketing and promotional tactics,” said Ramu Potarazu, chief executive officer at Avail-TVN. “With ViewNow, Avail-TVN combines all of these disciplines and offers our service provider customers a flexible package of great movies with the managed services to support a compelling consumer offering.”

Verizon FiOS launched the service in October as part of an agreement that includes multi-screen rights in the future. Avail-TVN's agreement with Verizon includes distribution of the ViewNow titles in the recently announced Redbox Instant by Verizon subscription service, Avail-TVN said.

“Today’s consumers have a number of choices for library movie services, and we’re pleased to introduce a value-oriented, large library of movies for FiOS families with Avail-TVN’s new ViewNow package,” said Terry Denson, vice president of content strategy and acquisition for Verizon.