Shaw Communications is introducing what it’s calling “a new marketing platform,” essentially a new advertising campaign, a new logo and a pair of mascots.
Brad Shaw, CEO of Shaw Communications, said, "In this highly competitive marketplace, brand matters, and we have created a new long-term marketing platform that further enhances our relevance to our customers and our viewers."
The new logo will cut across all Shaw businesses, conveying a consistent "only from Shaw" experience, the company said.
With its advertising positioning, Shaw is inviting customers to experience the animated world inside its cable network, aka “the pipe.” The ads will include new mascots, Bit and Bud, robots who deliver services to customers.
"In this anytime, anywhere, at-home-or-on-the-go world, our customers want us to help them make sense of it all," said Jim Little, chief marketing officer of Shaw. "Our creative and new corporate identity connects our past with our future – reassuring customers and viewers that Shaw delivers what's important to them. Our animated world is a fun and engaging way to show our customers that with Shaw, you won't miss a thing."