SeaChange International has appointed two new members to its executive team. Sam Ganesan joined SeaChange as chief architect, and Alan Hoff joined as vice president of strategic marketing.

Ganesan came to SeaChange from Motorola, where he served as a distinguished member of the technical staff and engineering director, and earlier as a member of the technical staff in the connected home technology office. Ganesan’s work included architecting technology in the video-on-demand (VOD), digital video recording, and voice and video convergence arenas.

Prior to Motorola, Ganesan was engineering director at Iperia, where he directed sustaining engineering, support services and deployment and was involved in standards forums of the Internet Engineering Task Force (IETF) and in architecting VoIP technology.

Earlier in his career, he was director of engineering support at North Point Communications, technology advisor to a major venture capital firm and director of systems operations to medium-size enterprises.

Hoff rejoined SeaChange, where he earlier served the company as vice president of worldwide product marketing. He returned to SeaChange from Avid Technology, where he served as director of the media enterprise segment, responsible for segment strategy, planning and operations.

Earlier at Avid, Hoff was director of worldwide product marketing, responsible for all product marketing of the company’s Oscar-award-winning film and television postproduction products.

Prior to his work at Avid, Hoff was chief executive officer of Cinedeck, an on-camera disk recorder start-up. Earlier in his career, Hoff worked in technical marketing at Intergraph and Media 100.

“We are fortunate to add Sam and Alan to our executive team,” SeaChange CEO Raghu Rau said. “They bring unique technical and strategic marketing expertise that will help us to drive our company’s ongoing transformation strategy, continue to architect our next-generation solutions, and generate new revenue for our video service provider customers and for SeaChange.”