Former Canoe Ventures chief marketing officer Vicki Lins has landed a new job as executive vice president and chief marketing officer for Clear Channel Outdoor Americas (CCOA).
Canoe Ventures, which was backed by the six largest cable operators in the nation, shuttered the doors on its New York City office earlier this year and relocated a scaled-down operation to Denver. Lins was among the 120 employees that were let go by Canoe.
In her new job, Lins will lead the marketing strategy and execution for the CCOA business, and she will also serve as a member of the CCOA executive committee that guides the overall corporate strategy in North America.
Additionally, she will liaise with Clear Channel Outdoor's global marketing organization to collaborate for the ongoing distinction of the company's brand in markets worldwide.
"Clear Channel Outdoor is going through a transformation from a real estate company into a global advertising business. Vicki will play an integral role in implementing our strategic vision. By using her vast marketing experience and working closely with international colleagues, she will add further momentum to the global change program for our business and our brand," said William Eccleshare, CEO of Clear Channel Outdoor. "I am excited to work with an industry expert of Vicki's quality to help grow our business by building and strengthening relationships with our key audiences of advertisers and agencies."
Lins joined CCOA after a 15-year stint in the cable industry. Prior to Canoe, she was senior vice president of marketing and communications with Comcast, where she helped in the development of a cohesive national marketing organization for Comcast's local ad sales business.
Prior to Comcast, Lins led marketing and communications for Adlink, the nation's largest interconnect, and prior to her tenure in cable, she held marketing roles at GTE and AirTouch Cellular.
"In my career, I have always appreciated the important role that out-of-home advertising can play in building brands; and in different organizations, it has often been an important part of my own mix. I am thrilled at the opportunity to now lead CCOA's marketing during an important inflection point in media and advertising, which is triggered by digital technologies that are evolving consumer behaviors," said Lins. "I firmly believe that out-of-home will not only continue to hold its place with marketers, but also grow to increased importance. Clear Channel Outdoor is a leader in the industry. I look forward to being a part of its continuing evolution and to helping our clients' brands meet people."
Clear Channel Outdoor Holdings is one of the world's largest outdoor advertising companies, reaching approximately 141 million people in the United States and approximately 374 million internationally, with more than 600,000 displays in more than 40 countries across five continents, including 49 of the 50 largest markets in the nation.