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The Canadian Competition Bureau is suing the country's three biggest wireless carriers and an industry association for $31.79 million (CA$31 million) in customer refunds over advertising of texting services.

The federal agency said Friday it is seeking $10.25 million (CA$10 million) each from Telus, Rogers Communications and Bell Canada.

The bureau says the lawsuit includes administrative penalties for allegedly misleading advertising of premium texting services that often involve hidden fees.

The agency says it also seeking $1.3 million (CA$1 million) from the Canadian Wireless Telecommunications Association, the industry's main lobby group.

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