Comcast Business Services’ Ethernet portfolio has been a boon to Comcast’s bottom line ever since its launch early last year, and it was recently recognized with an award from Frost & Sullivan.
Comcast Business Services recently won the 2012 North American Frost & Sullivan Competitive Strategy Leadership Award for MSO Ethernet Services.
"Comcast has used competitive intelligence to monitor and analyze the market environment closely and continues to improve its already extensive portfolio of Ethernet services to edge out competitors," said Frost & Sullivan senior industry analyst Charles Carr. "The company has the most extensive core network assets among the MSOs and an extremely dense metro fiber infrastructure.
“Comcast Business Services' Ethernet strategy includes a focused market segmentation approach, prospect evaluation and target prioritization, and early ongoing client education that empowers the business in decision-making. The company's strategy effectively incorporates specialized high-touch customer support resources, including local staff."
When compared to other cable operators, such as Cox Communications or Cablevision’s Optimum Lightpath, Comcast was behind the curve on Ethernet services until it started offering them early last year. Ethernet services allowed Comcast Business Services to break into the medium-size business sector. Since the launch, Comcast Business has chalked up numerous customer wins with school districts, colleges and businesses.
With its Metro Ethernet offerings, Comcast can deliver bandwidth from 1 Mbps up to 10 Gbps that can be remotely scaled in increments of 1 Mbps, 10 Mbps, 100 Mbps or 1 Gbps, and it's offered with three different classes of service.
By using Ethernet-based technologies, business customers can scale their bandwidth requirements for cloud computing, business continuity, business process automation, software-as-a-service (SaaS) and other applications.
"The strong business support for Comcast as a transport, access and managed services provider is a clear indication of the company's ongoing success in the market and strong brand positioning in its target markets," Carr said. "The competitiveness of Comcast's Ethernet strategy has been confirmed by recent Frost & Sullivan analysis of survey results showing its rise, relative to other MSOs and Ethernet service providers, among larger-size businesses."
In its second-quarter earnings report earlier this month, Comcast’s business services revenue increased 34 percent to $582 million.