Starting Wednesday in Nashville, Comcast will implement a new usage-based broadband policy that could result in a charge of $10 for 50 additional gigabytes each time subscribers use more than their monthly allotment of 300 GB.
When they exceed the 300 GB, Comcast data subscribers will be warned three times over the course of a year before they incur the $10 charge and will be sent emails and in-browser notices when that happens.
Prior to the additional charges, Comcast will also send emails and in-browser notifications when customers reach both 90 percent and 100 percent of their monthly data usage allowance in order to alert them. Comcast outlined the usage-based broadband policy on a webpage.
In May, Comcast said it was going to stop enforcing its 250-GB-a-month bandwidth allowance for its broadband subscribers while it came up with some different options. At the time, Cathy Avgiris, Comcast’s executive vice president and general manager of communications and data services, said there could be a couple of approaches by Comcast over the next few months in regard to usage-based policies.
Comcast rolled out the 250 GB cap in 2008, and Comcast asked customers who exceeded that threshold to voluntarily cut back. In some cases, Comcast cut the service for a year for the heavy users that continued to exceed the cap.
Sunflower Broadband, which was purchased by Knology, was one of the first cable operators to put in a broadband cap. Time Warner Cable, AT&T and Suddenlink have also implemented similar broadband policies.