Ericsson and Qualcomm are set to show a combined approach to delivering live and on-demand video content over LTE wireless networks, not only to mobile devices, but also to set-tops and gateways.

The two are collaborating on a more efficient way to deliver video over cellular networks using the evolved Multimedia Broadcast Multicast Services (eMBMS) standards.

The technology aims to reduce the cost of distributing video by supplementing the capability to stream live content with techniques for delivering content during off-peak hours to mobile devices. In the latter case, content is stored in memory and accessed later at a time of the user's choosing.

Ideally, by using eMBMS, operators can make better use of their available spectrum and free network capacity.

According to the two companies, eMBMS may be particularly useful during live events, such as music concerts or sports events, where millions of consumers are simultaneously viewing the same content, and where eMBMS could be used to broadcast complementary content, like different camera angels for instance, to users of LTE devices.

Ericsson and Qualcomm also said using the technology would make it easier to schedule software upgrades for user devices.

Peggy Johnson, Qualcomm's executive vice president and president of global market development, said: "We believe that eMBMS will become a key component in addressing the exponential growth in mobile multimedia and application download traffic. Our focus is now on integrating the full eMBMS capability and service enablers in our LTE chipset product portfolio, paving the way for upcoming commercial eMBMS deployments."