The Society of Cable Telecommunications Engineers has lined up a heavy-hitter for the keynote address at its upcoming SEMI Forum with Comcast's Mark Coblitz.

Coblitz, who is senior vice president of strategic planning for Comcast, will speak about the need for cable system operators, programmers, vendors and others to work together to embrace comprehensive energy management strategies.

Mark CoblitzHe is expected to address the role energy decisions will play in optimizing the industry's development and deployment of new revenue-generating services.

"The value of energy management goes far beyond the public relations and financial benefits of 'green' solutions," Coblitz said. "Increasingly, cable needs to adopt strategic approaches that include the efficiency, availability and reliability of power so that new services can be deployed when and where they are required."

The SCTE SEMI (Smart Energy Management Initiative) Forum 2012 is scheduled for March 15 in Comcast's hometown of Philadelphia. It's the first SEMI event that is open to all interested parties. Green-related topics will include power, density, performance and sustainability during the full-day conference at the Philadelphia Marriott Downtown.

During SCTE President and CEO Mark Dzuban's tenure, the SCTE has taken a proactive approach to green initiatives as it transitions to new architectures, such as IP networks, and services.

"Mark Coblitz's thought leadership has played a major role in shaping how the cable industry adopts new technologies," Dzuban said. "His vision of energy management in the context of new business development significantly expands the horizons of how energy-related decisions can benefit our industry."

Coblitz is a member of the CableLabs Technical Advisory Committee and chairs CableLabs' Open Cable Business Committee. He was the recipient of the NCTA 2003 Vanguard Award for Science and Technology and was chosen as CED's Person of the Year in 1999.

Coblitz was a key figure in the development of cable modems and DOCSIS specifications. He chaired the development of PacketCable technology for digital phone service and chaired the CableLabs OpenCable Business Committee for the development of common software solutions for the cable industry.

He was also a driver of Comcast's activity in the new media space, making investments in early Internet-based companies and helping to found the Comcast Interactive Capital venture capital arm. He also founded and led the company's New Media Development Group.

In addition, he led the cable industry's effort to secure "plug-and-play" agreements with the consumer electronics industry. And he has represented Comcast on numerous corporate boards and currently is a member of the Management Committee of the Digital Entertainment Content Ecosystem (DECE), the developer of UltraViolet.

More information on the SEMI Forum can be found on the SCTE's website.