Independent cable rep firm Viamedia announced that it has hired Brad Henderson as director of national sales.
Henderson is based in Chicago and has direct oversight of the national sales efforts for Viamedia in its Midwest, Central and West Coast divisions.
Prior to starting at Viamedia on Monday, Henderson was Comcast Spotlight's national sales manager for the past three years in Seattle. His cable career also includes nine years as Time Warner Cable Media Sales' national sales manager for the Midwest region in the Chicago and Milwaukee markets.
Headquartered in Lexington, Ky., Viamedia is a provider of outsourced local advertising sales services. The company specializes in selling DMA-based advertising to local, regional and national advertisers on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities.