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Henan Cable, which is one of China's largest cable operators, has deployed Motorola Mobility's Motorola M3 Media Server for both VOD and network digital video recording (nDVR).

With the M3 Media Server, Henan Cable can offer its more than 3.6 million subscribers a large library of on-demand content, as well as provide those subscribers on-demand access to live television through the nDVR feature within the M3 system. In addition to TVs, the content can be delivered across cable and IPTV boxes, PCs, and mobile devices.

By centralizing movies, TV shows, music videos and other content onto the solid-state platform, Motorola said the cable operator was able to reduce its operational complexity while delivering a more personalized suite of services to subscribers.

"Eliminating unnecessary costs and building greater efficiency into our on-demand service environment is a key goal of Henan Cable's. With Motorola, we are doing this, while also providing our customers the best possible on-demand experience," said Wang Daoyi, chief technology officer at Henan Cable. "The use of new technologies combined with our understanding of the on-demand market will continue to make Henan a leading provider of on-demand services in China."

Henan Cable plans to expand its VOD system on the Motorola M3 Media Server later this year.

Motorola said operators in North America, Europe, Latin America and Asia - representing a total of more than 25 million digital subscribers - have selected its M3 Media Server family.

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