Bright House Networks is the latest video provider to serve up 3-D content from the self-proclaimed worldwide leader in sports.
Bright House Networks, the sixth-largest cable operator in the nation, recently launched ESPN 3-D in its Detroit and Indianapolis markets. The service is available to Bright House Networks' digital HD customers. In order to watch 3-D sporting events, customers need a 3-D television, the TV manufacturer's specified 3-D glasses, a 3-D-compatible converter and Bright House Networks' 3-D Pass service.
"3-D is quickly becoming the 'must-have' new technology, and Bright House Networks is dedicated to continuing to offer our customers additional exclusive access to this exciting next-generation programming," said Don Williams, vice president and general manager at Bright House Networks. "ESPN 3-D provides the closest, most realistic viewing experience of the game that you can get without buying a ticket, and we are thrilled to enhance our sports fans' viewing experience with these stunning 3-D sporting events."
The launch of ESPN 3-D was another benefit of the retransmission agreement that Bright House Networks and Time Warner Cable signed with ESPN last year.
Time Warner Cable launched ESPN 3-D last year, and the programming is also available from Comcast, DirecTV and Verizon. Citing low demand and high costs, AT&T recently dropped ESPN 3-D from its lineup.