IBBS has launched a new bandwidth management tool that was designed to help Tier 2 and Tier 3 cable operators deal with over-the-top video bandwidth demands, as well as capitalize on IP service delivery trends.
The new offering, called IBBS Bandwidth Management, is a network optimization program that features a three-pronged approach:
- Phase One: Pain Point Analysis – At the onset of the program, IBBS works side by side with the operator to define network choke points, examine subscriber behaviors and identify opportunities to fine-tune network assets. The exercise outlines next steps for optimization, enforcement and investment.
- Phase Two: IBBS Bandwidth Analytics Portal – A fundamental component to the offering, the operator deploys the proprietary IBBS Bandwidth Analytics Portal that allows the broadband provider to perform deep analysis, conduct modeling exercises and create reliable forecasts. The tool allows the operator to investigate traffic patterns down to the individual CMTS level, examine usage trends and evaluate individual system profitability.
- Phase Three: Bandwidth Optimization Program – IBBS supports operators with additional functionality through the IBBS BBX platform. The platform enables the operator to establish automated metering, set bandwidth consumption thresholds, trigger defined actions when thresholds are surpassed, throttle speeds when appropriate and establish fair use policies.
IBBS, which is headquartered outside of Atlanta, partnered with Boulder, Colo.-based Applied Broadband to develop the IBBS Bandwidth Analytics Portal.
"Today, only the largest cable operators maintain internal capacity planning departments. With the advent of IBBS Bandwidth Management, we have made a comprehensive approach accessible to operators of any size. The combination of robust tools with our expertise allows operators to significantly augment their capabilities while not having to make major investments in systems and people," said Kyle Johnson, director of product strategy at IBBS. "Operators that fail to enact network standards or develop an optimization strategy may suffer from lost video revenue, increased strain on network resources and decreased customer satisfaction due to diminished network performance. The IBBS Bandwidth Management program offers a cost-effective and efficient path to improvement."