With Canoe Ventures paddling toward additional product launches, the cable-operator-backed company is continuing to flesh out its executive team.

Chris PizzurroJonathan Bokor has joined the company as general manager of iTV solutions, while Chris Pizzurro was promoted to general manager of VOD solutions after previously serving as Canoe's vice president of business development and product strategy. Additionally, Canoe Ventures hired Sanjay Patel as its vice president of marketing.

Multichannel News first reported on the new Canoe hires.

Following David Verklin’s departure from Canoe as its CEO earlier this summer, last month Canoe Ventures announced that new CEO Kathy Timko had realigned the company’s senior management team. Among the changes, Arthur Orduña was switched from being Canoe Ventures' chief technology officer to the newly created position of chief product officer, while Joel Hassell took over as the new CTO.

According to a spokesman for Canoe Ventures, Bokor and Pizzurro report to Orduña, while Patel reports to chief marketing officer Vicki Lins.

Bokor served as consultant with NBCUniversal prior to Comcast buying a majority stake in the company. He was also consultant to SinglePoint and vice president of business development at Tandberg Television. While at Tandberg, he was involved in the development and deployment of the EBIF version of HSN's Shop By Remote application.

Bokor was also a consultant at Arise Communications and worked for Walt Disney Group and Qwest Communications.

Prior to Canoe Ventures, Pizzurro was vice president at National Academy of Television Arts & Sciences. He also served as vice president of digital, new media advertising sales and marketing for Turner Entertainment. Pizzurro has recently worked closely with Canoe's sales organization to help steer the development of its new sales solutions team.

Before joining Canoe, Patel served as vice president of product marketing for KGB. He also had a two-year stint as a marketing consultant for ESPN, NBC and Turner Entertainment.

In his new job, Patel leads Canoe's efforts to introduce, position and promote the company's products for competitive success in the marketplace.

Canoe Ventures launched its EBIF-based request for information campaign last year, and it's currently available in 20 million EBIF-enabled households. Canoe is also planning on releasing polling and trivia applications later this year, while its VOD dynamic ad insertion product will go into a trial this year before launching early next year.