Several names familiar to the cable industry will be announced at the next Emmy Awards.
The SCTE and SMPTE will receive recognition for developing standards to support ad insertion, while a group of eight organizations – including Ericsson, Miranda Technologies and NBCUniversal – will be honored for work on a system that allows narrow-screen TVs to handle video formatted for wide screens.
The SCTE was named a recipient of an Emmy Award for Technology and Engineering by the National Academy of Television Arts & Sciences. Along with SMPTE, the SCTE will be recognized for "Local cable ad insertion technology – cable digital standards for local cable advertising."
Specifically, the SCTE will be honored for its work in the development of the SCTE 35 and SCTE 104 standards. The SCTE 104 standard defines the communications application programming interface (API) between the commercial insertion automation system and the associated audio/video compression system, resulting in the insertion of trigger messages (SCTE 35) for flagging the start and end points for commercials.
The ceremony will be held Jan. 12, 2012, at the Venetian Hotel Spa & Casino in conjunction with the 2012 International Consumer Electronics Show (CES) in Las Vegas.
"As the needs of cable system operators, programmers and broadcasters converge, SCTE standards are becoming critical to every segment of our industry," said Daniel Howard, senior vice president of engineering and CTO at the SCTE. "As new technologies emerge, it is important that every member of the television ecosystem – including broadcast and cable programmers, as well as cable operators and vendors – lends its voice and its expertise to the SCTE standards process."
Meanwhile, the eight organizations being recognized with an Emmy for Active Format Description (AFD) technology are the Advanced Television Systems Committee (ATSC), SMPTE, the Digital TV Group, Digital Video Broadcasting, NBCUniversal, Ericsson, Miranda Technologies and the CEA.
AFD allows legacy analog narrow screen (4:3) sets to handle video in wide-screen (16:9) format, and vice versa.
Per Borgklint, senior vice president and head of business unit multimedia at Ericsson, said: "Without this technology, 70 million U.S. homes that only have analog TV may only see limited sections of the picture and not the original image intended by the producer."