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thePlatform announced the appointment of Simon McGrath as general manager of Europe and promoted Darren Grimstead to director of European sales.

McGrath most recently served as chief marketing officer and commercial director of EMEA at SeaChange International. At SeaChange, McGrath led the acquisition of Mobix Interactive, which specializes in mobile video. Prior to SeaChange, McGrath served as deputy chief executive officer and director of strategy for development and technology at On Demand Group, a subsidiary of SeaChange since September 2005.

Darren Grimstead has spent the last eight years leading thePlatform's media and entertainment sales channel as director of media and entertainment sales.

Both McGrath and Grimstead will be based out of London.

"Simon is joining thePlatform at a key inflection point in the history of thePlatform and the overall video market," said Ian Blaine, CEO of the company. "European content owners, TV service providers and other video aggregators are seeking efficient and scalable means to deliver video across multiple screens. We're confident that Simon's operational, marketing and sales leadership will play a key role in serving the European market."

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