Today, Shaw Communications officially launched new prices and packaging for its data services.
Usage-based billing became a political hot potato in Canada earlier this year after regulatory body CRTC proposed introducing usage-based billing. Shaw Communications was swept up in the ensuing maelstrom, which led to company executives meeting with subscribers across Shaw's footprint to explain the pricing and proposed caps.
After collecting feedback during the 34 consultations with customers, Shaw came up with the new Internet packages that were launched today.
Two options are available with Shaw's new Internet packaging and pricing:
- Customers can choose to keep their existing Internet packages – with higher data levels. For example, customers with Shaw high-speed Internet will see their monthly data levels increase from 60 GB to 125 GB per month – without increasing their monthly bill.
- New broadband packages are available for customers with higher data levels, which can be subscribed to on their own or bundled with phone or television service. For example, the Broadband 50 gives customers 50 Mbps speed, 400 GB of data levels, and is available at a standalone price of $74.90 per month or $84.90 per month with the Shaw Plan Personalize.
"Our customers told us they wanted to share their ideas when it came to our Internet product – and we're proud to launch a model that is transparent, offers more speed and data level choices, and is fair for customers," said Shaw Communications President Peter Bissonnette. "The new packages are part of our commitment to provide customers with an unbelievable Internet experience, now and well into the future."
In tandem with the new Internet offerings, Shaw is undergoing a major upgrade of its network by converting the television analog tiers to digital over the next 16 months. Shaw said the analog-to-digital conversion would take place neighborhood by neighborhood and would triple the capacity of the Shaw network and free up bandwidth for more Internet, HD and VOD programming.
The new broadband packages will be available in two phases: the first is available today, while the second will become available as the network conversions occur.