Video usage statistics for wireless networks reveal that consumers are beginning to demand increases in video quality, which has ramifications for managing network capacity.
The statistics were compiled by Bytemobile, a company that specializes in optimizing the quality of experience (QoE) on wireless networks. Bytemobile's goal is to remind potential customers of the value of its services; the findings are still instructive for anyone with a multi-screen video delivery service or anyone providing wireless backhaul services.
Highlights from the report include:
- Wireless networks need to support video demand not only during peak traffic hours, but at all hours of the day.
- Video generates 40 to 60 percent of total mobile data traffic on wireless networks.
- Laptops, iPhones/iPads and Android devices consume the majority of mobile video today. Half of the total data traffic that is generated by these devices is from video.
- On average, users are requesting high-resolution videos 29 percent of the time; however, that percentage of videos is responsible for 45 percent of total traffic on the network.
- Subscribers that access the YouTube website via a mobile browser are served higher-resolution videos than subscribers accessing the same videos through the pre-installed YouTube application, regardless of the network or device type.
- Dependent on network conditions and time of day, mobile videos stall between 5 and 40 percent of the time. Video optimization technology reduces stalling by 30 to 50 percent.
- Subscribers on wireless networks optimized for video consume double the mobile video content than those on un-optimized networks.
Bytemobile's quarterly Mobile Analytics Report is available online