The Comcast Media Center is hooking up Imagina US' Spanish language programming on its VOD content distribution service.
Imagina US, which is a division of Imagina Holdings, is currently available to Comcast's Xfinity on-demand customers.
"The availability of Imagina US via the CMC's video-on-demand platform allows cable operators throughout the U.S. and Canada to offer their customers selected programming available from our premiere television networks," said Marta Turón, vice president of TV networks for Imagina US' Media World.
The CMC's VOD distribution footprint includes cable systems across multiple MSOs serving more than 56 million VOD-enabled households in the U.S. and Canada.
"We are very pleased to enable Imagina US to distribute its on-demand content and enhance the lineup of high-quality Spanish language programming that's available to cable television households throughout North America," said Richard Buchanan, vice president and general manager of content services for the Comcast Media Center.
The CMC's platform provides all VOD services from one central location, including content acquisition, transcoding, editing, distribution and quality control. The platform operates under automated workflows and remote management capabilities to accelerate the delivery of VOD content, often to near real time.
In addition to its role in uploading and managing television programming and related metadata, the CMC's Web-based portal lets clients track each VOD asset from CMC receipt to distribution across the VOD platform's footprint.