Cisco has partnered with United Kingdom-based Red Bee Media to create an online video platform for media and broadcast companies.

The video platform, which is called RedPlayer, will deliver TV and other forms of digital media content online through streaming video players and video-on-demand (VOD) portals.

The RedPlayer service blends Red Bee Media's creative, digital content and media management services with elements of Cisco's Videoscape platform.

RedPlayer is geared towards customers with specific requirements for scale of content, monetization, security, encryption, high quality, and availability across multiple devices.

Customers using RedPlayer will be able to offer consumers more choice, expanded access and greater flexibility with where and how they access and view content.

"Online video has become a critical play for our broadcast and media customers, and we are excited to partner with Red Bee Media to bring our multi-platform online video player service portfolio to market" said Enrique Rodriguez, Senior Vice President/General Manager, Cisco Service Provider Video Technology Group.

"Through Cisco Videoscape, we are uniquely positioned to offer content providers the necessary components for an end-to-end managed service that includes all forms of content management, syndication and publication."