Cablevision has successfully launched Optimum Select RFI with email fulfillment from a live 30-second spot, allowing consumers to engage directly with local, regional and national brands.
The new capability allows viewers to opt-in and engage directly with advertisers through a few clicks of the remote to request more information via email from a 30-second spot.
Ice Enterprise used its Voyage Travel Rewards brand to launch the Royal Caribbean Cruise Line promotion, which ran for two weeks across Cablevision's New York metro service area. Lincoln, Benjamin Moore and Adirondack Regional Tourism have plans to begin RFI to email campaigns soon.
"Optimum Select RFI with email fulfillment is an evolution in interactive advertising, providing a more immediate dialogue with engaged consumers from a 30-second spot, and is already seeing results ahead of conventional direct marketing campaigns," said David Kline, president and COO of Rainbow Advertising Sales Corp. (RASCO), the sales organization for Rainbow Media and Cablevision.
Optimum Select is accessible to Cablevision's nearly 3 million iO TV digital customers with an interactive digital set-top box.