The Comcast Media Center recently completed work on a newly rebuilt origination and playout facility that will handle all of In Demand's live sports and pay-per-view content.

In Demand, which is jointly owned by Comcast, Cox Communications, Time Warner Entertainment -Advance/Newhouse Partnership, is using the facility to offer a range of pay-per-view (PPV) and digital out-of-market sports subscription television programming, including first-run movies, out-of-market major sports league packages, championship sports events and concerts.

The Comcast Media Center, which is a subsidiary of Comcast, serves as a focal point for In Demand's expanding requirements for HD television programming standards and consolidates the operational processes for sports and PPV programming into one master control operation.

The new control room also provides flexibility for adding on-screen features, such as sports statistics, event replays, and personalized messaging concerning rain delays or other developments that may affect programming from live event venues.

"The CMC has played an integral role in supporting In Demand's operations over the past 12," said John Vartanian, In Demand's Chief Technology Officer. "With CMC as our partner, we are committed to guaranteeing our affiliates the most advanced technology available and a completely customized, reliable, state-of-the-art facility. This new upgrade enables us to continue to deliver a high volume of live sports and entertainment programming to our customers with the highest technical quality."

As part of a recently renewed content services agreement, the CMC provides In Demand with an end-to-end content management platform for its channels, including multi-channel network origination, traffic management, live sports event integration, and transmission.

Each year, the CMC supports In Demand's delivery of nearly 7,000 live sports feeds, representing more than 20,000 hours of sports package content and PPV events.

"In Demand's new origination environment with the CMC reflect the outstanding collaborative work conducted over the years by our engineering and network teams, which have been responsible for delivering thousands of hours of live sports and movies to cable affiliates," said Richard Buchanan, vice president and general manager, content services for Comcast Media Center.