Advanced advertising vendor BlackArrow has hired Don Gordon as its senior vice president of technology.

Prior to joining BlackArrow, Gordon was founder, president and CEO of Bulldog United, which specializes in synchronized targeted, Web-connected TV ads for broadcast programming.

Don GordonGordon has also held executive positions with ActiveVideo Networks, Microsoft and Diva Systems.

At BlackArrow, Gordon is tasked with the continued development of the company's advanced advertising offerings that enable content distributors and programmers to monetize television programming distributed over next-generation TV platforms.

"This is a pivotal year for the industry, as we are witnessing tangible progress and a greater overall focus on the business and economics of on-demand television," said Dean Denhart, CEO of BlackArrow. "We believe Don Gordon's TV technology expertise and track record of innovation will be invaluable for BlackArrow as we accelerate development of our multi-platform advertising system and expand our deployment footprint with service providers and programmers."

Named on 70 pending or issued patents, Gordon is an on-demand technology pioneer. He was the first employee of Diva Systems and later served as general manager and vice president of the company's broadcast products division.

After serving as director of development for Microsoft TV's TVD venture, Gordon was named director of solutions architectures for Microsoft TV.

More recently, he was CTO of ActiveVideo Networks, with responsibility for the development of the CloudTV platform that streams Web-based content, applications and advertising to the television.

"With its technical leadership, its business expertise, and its extensive distributor and programmer relationships, BlackArrow has earned its reputation for bringing monetization, efficiency and scale to new TV advertising," said Gordon. "This is an exciting time to be a part of BlackArrow team, as we expand our core advertising platform by further developing forward-looking tools and services that address the complex interdependencies between distributors and programmers in the television media ecosystem."