Shaw Direct, the DBS division of Shaw Communications, has launched a TV anywhere service that provides video-on-demand content to its subscribers anywhere in Canada.

"The entertainment landscape is changing and more than ever consumers want to access content on the go," said Shaw Communications president Peter Bissonnette. "Shaw Direct's new Online VOD library is only the beginning of our continual commitment to deliver full-access on demand content to our customers, so they can experience exceptional entertainment anywhere in Canada."

Shaw Direct said the VOD player launch was the first phase of its Shaw Direct VOD technology with more methods of content delivery, including VOD capabilities through its most advanced digital receivers, in the near future.

The online VOD library currently offers Shaw Direct customers the flexibility of watching their movie or TV choice online and allows them to take their TV viewing with them wherever they go, as long as they have an Internet connection.

Shaw Communications started offering the broadband VOD player to its subscribers last year through its Web portal.

Shaw Direct customers can access the content, which includes video from HGTV, Food Network and History Channel as well as new release movies from Universal Studios and others, via their own Web portal.

Shaw Direct subscribers can also pick from 40-online music channels on the Web portal.