Comcast announced it has selected Burrell Communications as its agency of record for its African-American consumer market advertising.
The Chicago-based agency will provide advertising and media services to help Comcast reach African-American consumers and also support Comcast's digital and social media efforts.
"Burrell has a strong track record of creating award-winning campaigns that produce results, which made them very attractive to us during our agency search," said Comcast chief operating officer Dave Watson. "We are excited to be working with Burrell on our outreach to African-American consumers and on communicating our innovative products and services to this very important audience."
Burrell's client list includes: McDonald's, Procter & Gamble, Toyota, General Mills, American Airlines, Illinois Lottery, Walt Disney World Resorts, Eli Lilly and Supervalu.
"As we celebrate our 40th anniversary, we are thrilled to be joining the Comcast team," said Fay Ferguson, co-CEO of Burrell Communications. "We look forward to a long and productive partnership, which strengthens the Comcast brand and builds business among our consumers."
One of the conditions Comcast agreed to as part of its deal to acquire the majority stake in NBCUniversal was that it would add four cable networks that were owned, or partly owned, by African Americans over the ensuing eight years.