In order to bring its digital video subscribers more independent film offerings, Comcast has created the Indie Film Club for its video-on-demand service.
The dedicated on demand folder include indie films, exclusive material, movie trailers, guest editors' picks, extras, interviews and other special content.
"Comcast is thrilled to extend the reach of independent movies into living rooms across the country, providing more exposure for these films, which have a passionate following," said Diana Kerekes, Vice President of Entertainment Services for Comcast. "It's all part of giving our customers more choice, value and a sense of excitement and closeness to indie filmmakers. With the popularity of indie films, we're proud to be working with leaders in this field, like Edward Burns, Tribeca Film, SnagFilms and others, to make that happen."
Through the Indie Film Club, on Oct. 26, Comcast will debut Edward Burns' latest film and romantic comedy, "Nice Guy Johnny," on demand the same day it is released nationally across numerous digital platforms including iTunes and DVD.
Starting today, Comcast said it was rolling out more than 2,000 independent films to its customers in markets throughout the country. Each month, independent films receive more than 200,000 views On Demand and since 2008, independent films have been viewed more than four million times in VOD.