DirecTV says it will broadcast baseball's All-Star Game in 3-D, on its n3D channel it set up with Panasonic.

DirecTV said it will be the exclusive provider of the game in 3-D. It's a bit of marketing tit-for-tat. Earlier this season, cable operators had exclusive rights to The Masters golf tournament.

This past weekend, Cox and Verizon broadcast two of the Yankees-Mariners games in 3-D.

DirecTV is touting the All-Star Game as the first national broadcast of a Major League Baseball game in 3-D. It won't be the first national broadcast of a 3-D event, however. Several providers, DirecTV included, delivered the Nascar Coke Zero 400 race in 3-D last weekend.

More Broadband Direct 7/12/10:

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•  Sprint, Time Warner Cable add 4G markets
•  AT&T threatens to yank 'Mad Men' before season debut
•  Dish orbits another satellite
•  DirecTV claims exclusive on All-Star Game in 3-D
•  Widevine's DRM, video optimization support Dolby Digital Plus
•  Draka adds new lighter-weight optical cable
•  Judge OKs iPhone class action against Apple, AT&T
•  NTP sues smartphone makers over patents
•  Fring accuses Skype of blocking
•  Broadband Briefs for July 12, 2010