Time Warner Cable, Bright House Networks and Comcast have also jumped on the opportunity to broadcast the Coke Zero 400 Nascar race in 3-D on July 3.

Earlier this week, Turner Sports announced it would be providing the 3-D feed online and through DirecTV.

The video will include one feed edited together from cameras placed around the track, and a second feed will cover the pit crews.

On the broadcast side, most 3-D events to date have made use of RealD's 3-D technology to render the video in three dimensions (e.g., The Masters golf tournament).

The 3-D presentation of the Coke Zero 400 online will reportedly be the first event to make use of the 3-D version of Microsoft's Silverlight 3D Vision streaming video player. The 3-D version of Silverlight was co-developed with Nvidia specifically for 3-D PCs and notebooks.

The online presentation, available on Nascar's website, will include pre-rolls with telescoping ads, said to be a first time that's been done with a 3-D event.

More Broadband Direct 6/25/10:

•  TWC launches business class 4G in metro N.C.; D3 next
•  Four to show July 3 Nascar race in 3-D
•  Comcast's Project Cavalry rides into Fort Collins, Colo.
•  Insight debuts cn2 for local news, weather
•  FCC temporarily pauses review of Comcast-NBC deal
•  Maine regulators approve FairPoint bankruptcy plan
•  Lawsuit claims Apple, AT&T promoted 'deceptive' data plans

•  Apple: Don't hold the iPhone 4 like that

•  Bing's new bling: TV, music from Microsoft search