Comcast is gearing up for its World Cup coverage by not only showing every match live, but also by showing live games in 3-D with ESPN’s 3-D service.

The nation’s largest cable operator will also be serving up on-demand coverage of the matches the day after they originally air, as well as live online match coverage and World Cup-related news.

During The Cable Show last month in Los Angeles, Comcast became the first cable affiliate to sign on to deliver ESPN 3-D.

“The World Cup in 3-D is going to be an unforgettable viewing experience,” said Diana Kerekes, vice president of entertainment services for Comcast. “Regardless of time zones, 3-D or HD, our cross-platform coverage brings all the action to soccer fans however and whenever they want.”

  • Comcast will bring viewers the first World Cup matchup featuring host South Africa versus Mexico in 3-D from ESPN 3-D on June 11.
  • Other highlights of Comcast’s multiplatform coverage include:
  • Live games in SD and HD from ESPN and ABC with closed captioning
  • Live games available in Spanish via Univision in SD and HD
  • 50 live matches in Portuguese available from ESPN Deportes
  • All 64 World Cup matches on-demand the next day from ESPN and Univision on-demand
  • Online coverage at, including: live games online at ESPN3 in six different languages; live games and replays in Spanish from; news, scores and recaps in Spanish from; and a digital calendar feature that reminds viewers of game times, channels and matchups through

Comcast said its World Cup coverage was part of the company’s Xfinity services, which include faster data speeds through DOCSIS 3.0 and more HD and on-demand choices.

Earlier this week, AT&T announced its cross-platform World Cup coverage with ESPN, but it didn’t include matches in 3-D.

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