Best Buy has licensed TiVo’s user interface to include in its line of Insignia TVs, marking the first time TiVo’s UI will be integrated in a product other than a DVR or set-top box.

The two companies did not release any details about how TiVo’s user interface and program guide would be manifested in Insignia TVs, saying only that it “will give the viewer a one-stop-shop for delivering and searching content right on the television.”

Fernando Silva, vice president of Best Buy Exclusive Brands, said, “The beauty of TiVo software is that it creates a single, interactive interface right on the television and integrates the myriad of online content and services.”

TiVo used the announcement as an opportunity to tout its ability to customize its software to different applications beyond DVRs and set-tops.

Service providers including Comcast, Cox and RCN have licensed the TiVo UI, typically in instances where they are providing set-tops based on TiVo technology. RCN is providing all of its DVR customers with TiVo boxes, starting in its D.C. market.

Best Buy contracts with a number of different consumer electronics manufacturers for its Insignia line of products.

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