Time Warner Cable announced today that it has launched a new philanthropic endeavor in conjunction with the White House that is designed to improve educational efforts in science, technology, engineering and math (STEM).

Time Warner Cable’s initiative, which is called “Connect a Million Minds,” is a five-year, $100 million program that was designed to address declining proficiency in STEM among children across the nation.

By using its media assets, Time Warner Cable said it would create awareness of STEM-related issues and inspire children “by connecting them with hands-on, after-school opportunities to experience STEM in non-traditional ways.”

Time Warner Cable, the nation’s second-largest MSO, will announce its STEM commitment at the White House in an event hosted by President Obama and attended by corporate and nonprofit leaders.

“Lifting American students from the middle to the top of the pack in STEM achievement over the next decade will not be attained by government alone,” President Obama said. “I applaud the substantial commitments made today by the leaders of companies, universities, foundations, nonprofits and organizations representing millions of scientists, engineers and teachers from across the country.”

Time Warner Cable President and CEO Glenn Britt is slated to join President Obama at the White House announcement.

“We cannot let American students continue to fall behind in the areas of science, technology, engineering and math,” Britt said. “Time Warner Cable is uniquely positioned to provide real solutions that get students excited about learning opportunities in these areas. Our research shows that there is an understanding of the importance of this issue, but also a lack of awareness of the learning opportunities available locally to children.

“We have two goals: One, we want to help parents understand the critical importance of their children’s math and science education to a successful future – their own and the country’s; and two, we want children to see that math and science can be fun through engaging, hands-on experiences. We hope that will inspire students to pursue higher education and careers in STEM fields, filling a critical but dwindling pipeline in America’s workforce.”

Click here for more information about the STEM initiative.

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