Samsung has cut a deal with Blockbuster that will allow customers of the former’s combination hub-TVs, or certain of its Blu-ray players, to directly access the latter’s Internet-based on-demand service.

Viewers will also have the option to buy movies through the service. 

Several of Samsung’s latest TVs, introduced earlier in the year, have a combination of Ethernet ports, HDMI ports and integrated support for the DLNA communications protocol.

These include Samsung’s Series 650 and above LCD and plasma HDTVs, and Series 7000 and above LED HDTVs.

The service is also available on Samsung BD-P1600, BD-P3600 and BD-P4600 Blu-ray players, as well as select Samsung Blu-ray integrated Home Theater Systems (HT-BD1250, HT-BD3252, HT-BD7200 and HT-BD8200) via firmware upgrade.

Access to Netflix is already available on most of Samsung’s Blu-ray products.

Blockbuster hopes to one-up its rental rival by selling Samsung Blu-ray players right in its stores.

The Blockbuster video-on-demand movie rentals range from $2.99 to $3.99, while purchases will typically range from $7.99 to $19.99.

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