Cloakware, an Irdeto Group company, this week introduced the first iteration of its DTCP-IP Media Player software solution that enables cable operators to secure and monetize programming content within the home entertainment network – a first step toward, or a base point for, home networking.

The company demonstrated the technology at the CableLabs Summer Conference this week in Keystone, Colo.

Cloakware’s solution, which is part of Irdeto's overall solution for ops, was developed to provide a secure transmission path on the Internet for content to be distributed to all home-based digital devices – including the PC – and to allow content owners to securely distribute content on the cable platform without the risk associated with an open platform, the company said.

It’s extremely important to make content available in a trusted environment, from both a content and management point of view, the company told CED, so that you don’t end up in the same boat the music industry has: “It’s all about creating that trusted environment.”

In contrast to CA smart cards and embedded CA microchips, Cloakware utilizes white-box cryptography to protect encryption key algorithms, and a layering of several separate technologies protects against a full range of attack methods.

The value proposition of the solution is to give cable subscribers the opportunity to access the content they pay for via their cable subscriptions on any device. And there’s no hardware required; it’s a standards-based software solution that works with any device.

For the large cable operators, Cloakware allows them to host the software on their own site. But Cloakware also offers third-party hosting for smaller ops.

The solution is compliant with Digital Transmission Content Protection over Internet Protocol (DTCP-IP), which serves as the link protection mechanism between the cable modem and a subscriber's home digital devices. DTCP enables content exchange between authenticated devices in the home through an encrypted exchange of content and copy control information across a range of standard interfaces, including IEEE 1394 and IP over Ethernet, MOCHA or 802.11 (Wi-Fi).

With CableLabs’ approval of DTCP-IP for protecting cable content, and its acceptance by the Digital Living Network Alliance (DLNA), many STB OEMs are integrating this technology into new products.

"DTCP-IP is designed to limit authorization of usage of content in order to assure content owners they would be able to generate new revenues with multiple device usage," stated Ralph Brown, CTO of CableLabs. "Finding a robust solution using DTCP-IP to broaden the reach and distribute content to consumers on multiple platforms has been of great interest to our members and to the content community. A solution that satisfies the content owners' needs for security will allow cable operators to distribute throughout the home or business the content consumers are demanding, including on the PC."

Irdeto also brings to the cable PCTV service environment an architectural approach to the use of DTCP-IP link protection that simplifies integration with DRMs – a multi-DRM framework that allows operators to deploy DRM solutions on-demand as new devices and applications require. This architecture has been used by OEMs, enabling Irdeto to bring pre-hardened implementations of the major IP DRMs into the cable services space, according to the company.

The next step for the solution is to protect more high-definition and premium content, to any home-based digital device, and to allow operators to offer a complete, secure home networking solution.

More Broadband Direct 08/14/09:
•  Comcast files appeal against FCC ruling
•  AT&T files program complaint against Cablevision
•  Cloakware takes 1st step toward home networking
•  Deadline extended for broadband stimulus applicants
•  Sonus Networks to layoff 10% of workforce
•  On2 vows to fight challenges to Google acquisition
•  Blockbuster's Q2 loss narrows, misses Street view
•  Broadband Briefs for 08/14/09