With interactive TV gaining momentum this year, Ligos said it has developed an ETV/EBIF version of its Mosaic.
The new Mosaic targets multichannel operators and service operators that are adopting CableLabs’ EBIF (Enhanced Binary TV Interchange Format) specification for interactive applications.
MSOs currently use Ligos’ Mosaic to group similar programming – such as news, sports, children’s, special events and VOD – together, and to incorporate advertising and service promotions to generate new revenue streams.
“Our new ETV Mosaic makes it possible for more providers to deliver this viewing experience to their subscribers,” said Mark Koziol, CEO of Ligos Corp. “This is only the first of our plans for the EBIF platform. Further out we foresee incorporating personalized data feeds to further enhance Mosaic channels, and we’re planning other compelling applications that will add value to the ETV experience for both providers and their subscribers.”
Previously, Ligos’ Mosaic was primarily integrated with program guides from vendors such as Macrovision, Microsoft and Cisco Systems. Ligos’ ETV Mosaic targets the 15 million EBIF-enabled subscriber set-top boxes planned for this year. Ligos said the Mosaic application has been highly optimized for those set-top boxes in order to load quickly and be compatible with ETV user agents from Biap and TVWorks.