Time Warner Cable has entered into a long-term agreement with TVN Entertainment to use TVN’s video-on-demand platform to support its VOD initiatives.

Under terms of the agreement, TVN will provide Time Warner Cable with content delivery services and advanced asset management tools, including the use of TVN’s Adoniss interactive system.

“As we strive to provide our customers with simple and easy control over the content that they watch, we are continually looking for innovative solutions to help us manage our infrastructure,” said Mike LaJoie, Time Warner Cable’s executive vice president and chief technology officer. “TVN’s Adoniss interactive asset management toolset provides us with unparalleled control over our VOD assets.”

Financial terms of the deal weren’t available.

“Time Warner Cable has invested heavily to provide its customers with a state-of-the-art digital service, and we welcome the opportunity to support their comprehensive VOD initiatives,” said Jim Riley, chief sales and strategy officer for TVN Entertainment. “With over 200 content partners and a rich VOD toolset, TVN is well positioned to help Time Warner Cable maximize its VOD service over the coming years.”

Last month, TVN and Avail Media announced they were merging (story here), and the two companies are currently sorting out what, if any, new branding will take place for the combined companies.

More Broadband Direct 06/10/09:
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•  Time Warner Cable picks TVN for VOD platform
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•  Broadcom willing to reassess Emulex bid price
•  Letter: CTIA, signatories refute FM chipset mandate
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