Concurrent said today that it is expanding its deployed data collection platform in order to help media stakeholders correlate interactive media data across TVs, PCs and mobile devices.
The next generation of Concurrent’s Media Data and Advertising Solutions business was designed to help empower marketing, audience measurement and reporting firms, programmers, advertisers and service providers to seamlessly analyze usage, revenue and service data across all three screens and fully monetize video through the launch of interactive services such as advanced advertising.
"Collecting and managing media data across multiple platforms is a complex challenge for our customers and partners," said Dan Mondor, president and CEO of Concurrent. "Through Media Data and Advertising Solutions, we are uniquely positioned to assist our customers with these challenges and accelerate the adoption of interactive video services."
Concurrent said its Media Data and Advertising Solutions provide customers with a 360 view of their operations, subscriber usage, content consumption and advertising effectiveness.
To better deliver media data to its customers, Concurrent said it was adopting a software-as-a-service (SaaS) model. In this environment, data is correlated, sorted and formalized without taxing internal customer resources, allowing customers to focus on their own content strategies.