In an effort to boost the use of its video-on-demand platform, and to better compete against rival BSkyB, Virgin Media will add more high-definition VOD content to its lineup this summer.

Virgin Media is also working on a new program guide that will make its “catch-up” TV offerings as easy to find as its linear programming, according to a story in the Guardian (story here).

Last month, SeaChange International’s On Demand Group (ODG) inked a four-year contract to provide content management services for Virgin Media’s TV On Demand service (story here).

SeaChange was also one of the vendors that took part in Virgin Media’s first-ever dynamic advertising trial (story here).

According to the Guardian, Virgin Media started commercial data trails with a downstream speed of 200 Mbps in Ashford, Kent, in England last week.

More Broadband Direct 05/06/09:
•  Charter a step closer to reorganization
•  Virgin Media to offer more HD VOD content
•  BigBand posts 10% increase in first-quarter revenues
•  Convergys bows on-demand voice authentication platform
•  Hawaii broadband bill fails in state Legislature
•  Alvarion losses widen on flat WiMAX shipments
•  Research: Pay-TV subs will continue to grow this year
•  Broadband Briefs for 05/06/09