DENVER – Advantage Business Media has promoted Rhonda Rhodes to publisher of CED magazine, where she had been associate publisher. Bill Parker has been appointed to fill the Business Development Manager position for the brand.
“Since Rhonda joined the company in 2006, she and Bill Parker have been a great sales team,” said Advantage Business Media CEO Richard Reiff. “Their promotions will assure continuity for CED, and that the CED brand will continue to have a strong presence in the communications market. I wish them both ongoing successes in their new roles.”
Rhodes’ experience as an independent software consultant has proven to be an asset in the cable communications marketplace. Her seamless transition has helped her forge strong relationships within the industry, while quickly becoming an industry expert.
Parker brings more than two dozen years of trade advertising sales experience to CED. Since joining the company in July 1999 as a sales manager, he has demonstrated a strong ability to generate new business, and he too is an industry expert.
Rhodes has quickly embraced the challenge of growing CED’s online business, making CED the leader in that area within the Advantage organization. In her new position, she will assume overall responsibility for CED’s sales and marketing efforts, as well as the development and management of online initiatives.
Rhodes has more than 17 years of sales and consultative experience, including several years in the fields of IT/software and telephony. She made an immediate impact on the CED brand by cultivating new relationships with clients, creating new online opportunities and mentoring the sales team. Prior to joining Advantage, Rhonda was an independent sales consultant for software and technology companies in the Denver, Dallas and Seattle markets.
Both Bill and Rhonda are based out of the Advantage Business Media Denver office.