Irdeto is taking a stab at competitors such as thePlatform with its new, end-to-end online video solution, which supports cross-platform flexibility and security to deliver content to any device in the home – from additional TV sets and set-top boxes (STBs) to PCs, portable media players and mobile devices.

As cable operators prepare to offer access to over-the-top (OTT) video, including Internet content delivered to the PC, as well as home networking, Irdeto said that it is offering ops a platform with an integrated approach that supports revenue generation for any business model – whether it be broadcast, hybrid and/or broadband networks. Irdeto’s solution also provides content management, transcoding and automated workflows to reduce back office expenses.

Irdeto’s technology was initially created around security, rights management and billing, but the platform now supports IP content distribution on the Internet and provides metadata management capabilities, integrated encoding, deep broadcast production integration, broad syndication, in-house license-based capability, ownership independence, ad support, unistreaming, multicasting, STB support, mobile phone support and ad viewing support.

“By taking a holistic approach to broadband video distribution and home networking, cable operators stand to become major players in this next generation of content delivery,” said Jan Steenkamp, a founder of Irdeto who leads market development for North America. “Content providers and niche programmers will also be big winners in this environment if the platform is truly secure and flexible.”

It’s a race to satisfy the consumer demand for anything, anywhere, any device, any platform, and according to Irdeto, its solution “provides a complete answer to the IP video distribution, content security and home networking challenges faced by cable operators today.”

The company has been working on the platform for the last five years, Steenkamp told CED, and operators outside of the U.S. are already using it.

One advantage of the platform – Paul Ragland, vice president of sales for Entriq, told CED – is Irdeto’s experience with content management, since there are a finite number of content producers. Another advantage is that Irdeto will work with operators to set up a next-generation electronic program guide (EPG), because there is no logical establishment of channels on the Internet.

Entriq, an Irdeto company, helps companies quickly and easily get their digital media content to consumers and users. Cloakware, also an Irdeto company, plays a role in Irdeto’s platform, as well, with its content protection technology.

There are some hurdles left, Steenkamp said, before operators can begin offering this next generation of content, including security and content management. But there is an “unprecedented level of threat right now,” which is forcing cable operators’ hands, Steenkamp said. “The race is on. It’s very hard for someone to say they’re going to tap their fingers and wait.”

Irdeto will be displaying its solution at the CableNet exhibit at next week’s Cable Show in Washington, D.C.

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