At The Cable Show this week in Washington, D.C., ActiveVideo Networks will showcase, for the first time, third-party apps that can be deployed by cable operators.

Applications that will be demonstrated at the show include monitoring and controlling any Webcam from a standard cable set-top box, use of a viewer’s iPhone as an interactive television search and navigational tool, and microblogging applications, such as Twitter and Facebook, on any digital set-top box.

All three applications were created independently of the ActiveVideo content development team, using ActiveVideo’s Web-based content creation tools. And none of them required any changes to the core ActiveVideo platform, the company said.

“The creation of applications for the PC, the Web, and now handheld devices has driven waves of adoption and heightened user satisfaction in each of those markets,” said Edgar Villalpando, senior vice president of marketing for ActiveVideo. “Cable has an opportunity to seize the high ground in the battle for the television by enabling an environment that promotes the development and deployment of applications that operators can use to increase subscriber loyalty and generate new revenues.”

The Webcam demonstration will show how the ability to control video feeds from any STB can enable the delivery of unconventional content channels. The iPhone Control application will demonstrate how the keypad functionality of smartphones can be used to enter iTV text more quickly than the use of on-screen keyboards that are navigated by remote control. And the microblogging application will show how social networking apps can be accessed and controlled from any existing STB.

Check out the third-party apps at ActiveVideo’s Cable Show booth (#1423).

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